With 18+ years experience in the world of prestige hair & beauty and a wealth of experience working with some of the top beauty brands, I want to bring that experience to help new and emerging brands step into the limelight.

I began my creative career at Aveda, working my way up to become the UK Creative Manager for the brand, responsible for brand identity and expression, building and maintaining a total experiential look and feel across all levels of distribution. During my years in the luxury beauty world, I've been fortunate to work with some of the most creative people in the business, and so be exposed to and become expert in all aspects of creative direction; from event design & styling, graphic design & environmental print management, through to store design, as well as lead a fantastic team of highly creative graphic designers & visual merchandisers.

HF Creative brings together my creative & artistic skills, as well as my considerable project management expertise, to allow me to give clients a cohesive, superior service with great attention paid to the finest of details.