From events and pop-ups to creating a visual merchandising strategy for brands, HF Creative craft a unique environment and texture to set brands apart in a busy marketplace.



HF Creative offer a comprehensive branding service, from logo design through to the development of a brand's creative assets, cultivating an authentic tone of voice and copywriting.



Illustrations add depth to a brand's creative identity, bringing a new dynamic to your existing aesthetic. Helen has created watercolours, cityscapes & fine detail botanical illustrations for beauty and fashion brands.

Created with love

CLIENT: manta hair

The MANTA is an innovative new hair brush designed to treat hair as gently as possible to minimise breakage.

We designed a calm, serene space for showcasing The MANTA at Salon International 2018, a space that would reinforce Tim Bennington, The MANTA founder’s, belief that healthy hair starts with a healthy lifestyle - nourish the body & soul, create a full happy life & choose a beauty regime that is gentle on you and the world around you.


REN Press launches

CLIENT: ren clean skincare

REN Clean Skincare have held a series of press launches during 2018 in the UK & France to showcase their Atlantic Kelp & Magnesium Anti-Fatigue Body Wash packaged in a pioneering 100% recycled bottle, with 20% reclaimed ocean plastic. The events were designed to be as eco as possible - all florals were sourced locally, props & plants were hired, and beach-cleaned plastics were transformed into flower vases.


American Crew Acumen Press Launches


American Crew launched American Crew Acumen to the UK consumer & trade press in the summer of 2018. Spring Studios was the focus for a photo shoot by David Raccuglia, founder of American Crew, so this space featured breakout areas for facials and men’s grooming, alongside areas dressed for Insta-moments. Electric House was the focus of a more intimate breakfast, and was made into a masculine space to showcase the Acumen product line.


Styling new stores


Working with Aveda to dress their new international stores - Dubai, Kuwait, Antwerp, Berlin, The Hague, Athens & Copenhagen. Bringing thoughtful creativity to each location to create moments to delight guests. Using natural textures and reclaimed items to bring texture and warmth to each location.

Evocative watercolours for active beauty brand

CLIENT: yuni beauty

When Emmanuel Rey & Suzanne Dawson, the founders of cult favourite YUNI Beauty, wanted to create a new aesthetic for their brand’s launch into the international beauty arena, they commissioned a set of watercolours to illustrate YUNI’s mission to create healthy, natural skincare and body products that save time, restore health, and relieve stress.


Nature & Botanicals

CLIENT: commissions

A range of commissions for both brands & private clients.


Fringe Fixes at Brown Thomas


Aveda commissioned a set of illustrations to create a menu of Fringe Fixes for their Blow Dry Bar at Brown Thomas Dublin.

Boutique Aveda Lifestyle Salon rebrand


Fresh Lifestyle opened their new flagship salon in the prestigious One Fitzroy development in Fitzrovia. Strong new branding performs across all platforms and now holds its own when partnered with the Aveda logo. A refined brand tone of voice has been established, and the branding has been carried consistently across all aspects of the business.

All images © Simon Wagner -


Branding for new communications agency

CLIENT: lion communications

Jay Squier, previously Communications Director at Bobbi Brown UK and Ireland, launched Lion Communications, a new communications agency specialising in beauty, lifestyle and interiors. Jay needed a bold brand mark that would stand out in a hectic marketplace, and give her clients the confidence to know that their brand is in experienced hands. Three different colourways allow Jay to use a different mark for each sector of the business.


Bringing industrial heritage to us all

CLIENT: GOOSEYGOO aims to shine a light on all the hidden and forgotten industrial relics that reside alongside us in the UK - either as well preserved heritage sites, or as overgrown and uncared for wrecks. GooseyGoo aims to educate and inspire people to take charge of their own local industrial heritage. GooseyGoo needed branding for their new website, it needed to be engaging and avoid the industrial visual cliches.

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